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PPC Marketing Manager

  • Department: Marketing
  • Contract Type: Full-time
  • Location: Budapest, Hungary
  • Closing Date: May 31, 2023

Want to inspire people to go further?

Join a group of people all over the world who are actively working to make a difference - by connecting and inspiring people through cultural exchange. We're on the lookout for dedicated, committed individuals who believe in cultural exchange and want to make a difference. Whatever your background, the people we hire are committed to inspiring people to go further.

We are looking for an experienced PPC Marketing Manager to join our Central Europe Marketing Team, based in Budapest.

The successful candidate will be responsible for managing the development and implementation of marketing strategies for our core Smaller Earth Group brands, with a focus on driving brand awareness, lead generation, and revenue growth across the Central Europe region.

Why work for Smaller Earth?

Established in 1999 in Liverpool, England, Smaller Earth Group is now a leading global provider of cultural exchange programs and technology. Now, with just over 100 staff, Smaller Earth Group operates 6 brands across 14 countries with a strong presence in the UK, Europe, North America, South America and Asia Pacific.

  • Modern office space: Located in the the heart of Budapest, we've got a prime city office location.
  • Work-life balance: You'll have your own Macbook in our relaxed workspace.
  • Travel opportunities: You'll be part of a global network of Smaller Earth employees - and be able to meet them in person, along with other domestic & international travel opportunities, with access to net rate flights.

About the job

Key Responsibilities
  • Develop and implement marketing strategies for Camp Leaders, Camp Canada, Resort Leaders, American Camp Co., and Smaller Earth brands in Central Europe.
  • Create and manage marketing campaigns across multiple channels, including digital marketing, social media, email marketing, and events, with a particular focus on PPC advertising and paid media.
  • Analyze and report on marketing campaign performance, providing insights and recommendations for improvement.
  • Work closely with the global marketing team to ensure brand consistency and alignment with overall company strategy.
  • Manage relationships with external agencies, vendors, and partners to ensure the successful delivery of marketing programs.

  • Minimum of 3 years of industry experience in marketing.
  • Advanced English language skills (fluent).
  • Proven track record of developing and implementing successful marketing strategies in the travel or cultural exchange industry.
  • Strong experience in PPC advertising and other forms of paid media, with a focus on driving performance and return on investment.
  • Strong analytical skills and experience with marketing analytics tools.
  • Excellent written and verbal communication skills
  • Experience managing and mentoring a team of marketing professionals.
  • Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.

If you are a strategic thinker with a passion for marketing and travel and strong experience with PPC advertising and other forms of paid media, we encourage you to apply for this exciting opportunity to join our Central Europe Marketing Team.

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