Our Purpose,
Values, & Vision
Our Purpose
To inspire people to go further.
Smaller Earth is the home of meaningful travel.
It's not just a brand, or a website, or a business. Because it's not just about our content, our travel programs, or even the almighty dollar (or pound, euro, or yen). It's about discovery - and even more, it's about connection. It goes far beyond your wifi signal - we're talking about genuine, human, international, inter-cultural connection. We're for travel that moves you - because we believe that's how we make this world a better place.
It's the mission statement of our company.
It's more than just a feel-good phrase - it's a rally cry. From the time we get up in the morning, until we go to bed, we all live and breathe the same purpose - inspiring people to go further.
You'll see it on our home page. You'll see it on the back of our shirts. And if you look hard enough, you'll realize it's written all over every single thing we do.
What inspires you to go further?
Our Why
Why do we want to inspire people to go further?
We're not just passionate about travel.
We know, beyond a doubt, that cultural exchange can change the world. We believe that by exploring the world out there, you can better understand the world inside yourself.
We live and breathe for adventure, for exploration, and for self-development. We've seen firsthand how the world becomes a better place when people are inspired. Luckily, there's an almost unlimited supply of inspiration waiting out there - and all you need to do is take the first step. Wherever you go, go further.
Of course, none of this would be possible without a set of values to guide us.
Our Values
Our values are what makes us different.
If our purpose is the fire inside of us, our values are the tools we use to channel that purpose into something tangible and meaningful.
Our values are the standards we set for ourselves. They influence the decisions we make, and guide us to do what's right, instead of what's easy. They represent the people we're striving to be - and they remind us that we're human.
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Ambition
A goal is only a goal until it becomes a reality. We're not afraid to have crazy dreams, and encourage each other to reach high. If you're going to go, you might as well go all the way.
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Excellence
We hold ourselves to a high standard - if we're going to do something, we're committed to doing it well.
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Innovation
We're forward thinking - and we believe our creativity can help create a better future, for ourselves and for the world.
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Passion
Motivation can be fleeting. Passion is different. We bring an energy to our work than can only come from a deep sense of meaning. We love what we do, and we have fun doing it.
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Resilience
In an ever-changing world, our belief in both our participants and cultural exchange helps drives our determination further daily, ensuring we'll always meet new challenges head on.
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Self Development
We believe that better people make a better world - so we take it upon ourselves to be the best that we can be, and improve inch by inch, day by day.
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Trustworthiness
Every good relationship requires trust. We're an organization that survives, and thrives, on the positive relationships we create, and on our ability to trust each other.
Our Vision
We're on a mission to make a difference.
We've had a long journey, but it's not over.
We're dedicated to providing exceptional cultural exchange experiences, all around the world - and we're not slowing down.
We believe we can make a positive impact on a global scale. By living our purpose and staying true to our values, we can achieve our vision:
to be the global leaders in life-changing cultural exchange by 2030.
